How do online casinos make money?
REVENUE MODELS OF ONLINE CASINOS
Let’s start by looking at the revenue sources an online casino has:House Edge
House edge is the amount a casino is expected to profit from each bet made on a particular game.
For example, if a player bets $100 on red playing roulette there are 18 red slots, 18 black slots, and 1 green slot. 18/37 times the bet will win, netting the player $100. However, 19/37 times the bet will lose, meaning the player loses their $100 bet.
To figure out the expected value of making a bet we use this equation: EV = ($ win x probability) + ($ loss x probability)
Plugging in that equation with our numbers it looks like this EV = ($100 x 18/37) + (-$100 x 19/37)
- EV = ($48.65) + ($51.35)
- EV = -$2.70
- Blackjack House Edge – 0.5%
- Baccarat House Edge – 1.06%
- Crabs House Edge – 1.36%
- European Roulette House Edge (Single Zero) – 2.70%
- American Roulette House Edge (Double Zero) – 5.26%
Poker rake
Another way casinos make money is by hosting poker games. A fee is charged when a casino hosts poker games. This is called the gravel fee.
Fees can be charged in different ways depending on the type of game you play. Cash games either receive a portion of each pot played or charge players a certain amount every 30 minutes to continue playing. The Rocks are like the Whigs in the sports betting market, which is the cut of the bet. Similar to how sports betting operators make money, poker operators benefit from rake.
The typical rating structure you’ll see set at 5% at $7. This means that when you see the poker hand flip, the casino gets 5% of the total pot and a maximum of $7 is withdrawn from the pot. For example, if a $70 bet is played in this rating structure, the casino takes 5% of that, which is $3.50. However, if a $700 pot is played in this rake structure, then 5% of it would be $35, which is above the cap, so the casino only takes $7.In tournaments, they will keep a percentage of the advertised buy-in as the rake and add the rest to the prize pool.
For example, if the tournament buy-in is $100, it will usually be advertised as $85+$15 – meaning that $15 will be taken as a rake for hosting the game and $85 will be added to the prize pool that the players can win.
HOW ONLINE CASINOS KEEP MAKING MONEY
Given that we now know that the casino will always win in the long run if we play their games, how do they get us to keep playing?Free Online Slots
One way they do it is by making some of their games, such as slots, free to play. Now, you can’t win money from these free-to-play games but the hope of the online casino is that you hit a “jackpot” on this game and think to yourself “man if only this was for real money”, which then tempts you into playing slots with real money.
Online Casino Bonuses
Another way casinos draw players in is by offering enticing bonuses. Offers such as bet $10 get $50 free, or wager $20 and get 100 free spins, that on the surface look too good to be true. Unfortunately, this is often the case.
Online Casino Affiliate Program
Affiliate programs work in a similar way to the bonus offers but instead of the casino running the promotions, they get players to do it for them. They will give the player a special offer on a bet or improved odds on a certain line and get them to encourage their followers to sign up to take advantage of it. One example is the Playamo affiliate program that pays its partners every 1st of the month.
license fee
In order for an online casino to have a good reputation and offer real money games in a particular jurisdiction, it must be licensed. These licenses aren’t cheap either, and the more reliable you want a license, the higher the cost.
Hosting Fees
Websites operated by online casinos are equivalent to showcases. A slick, eye-catching site will draw players in and convince them that this is the right site 카지노 to spend their money, whereas a dodgy, half-finished site will immediately make players click off and find another.
Software Fees
As well as developing and hosting a website, the online casino needs to think about its software platforms. They need to be able to host a wide range of games in order to entice players, they need to look appealing to play on for long periods of time and they need to be able to accept various payment methods.
Salaries
While it seems like a lot of these online casinos run themselves once they’re set up, they require a large amount of manpower to keep ticking over. They need to have software developers on hand in case there are any major bugs/glitches with the site, technical support to assist players if they have any queries, marketers, management, accountants, and many more!