You’ve likely seen it on your personal feed: Instagram ads promising $10,000 per month or people who talk about themselves constantly on LinkedIn. Or the typical influencer. These are all examples of marketing that promotes self-promotion. While they can be annoying at times however, they can be effective when executed properly. Self-promotion is essential because it raises awareness about your capabilities and skills and can help you get opportunities that could aid you in advancing your career or even switch careers. It also allows you to communicate your achievements to others, whose help you may need in the future. You risk being overshadowed and losing out on opportunities If you don’t possess it. It can be difficult to master self-promotion, as it can be difficult to determine if it is too much or if you’re being considered a bragging braggart. Numerous studies have demonstrated that bragging can make others feel envious and irritated, and it can result in negative reviews of your performance. Constructive self-promotion, on the other hand, is about demonstrating your unique value proposition to the people around you. It focuses on demonstrating what you are good at, what you are good at doing, and how your skills can solve their problems. This can be a difficult task for many particularly those who suffer from impostor syndrome or are uncomfortable speaking up about their accomplishments. Mastering the art and science behind self-promotion will increase the chances of success in the workplace.